Business English. Деловой английский язык: электронная версия учебного пособия по изучению делового английского языка для студентов гуманитарных ВУЗов и тех, кто изучает актуальные аспекты экономики, управления, менеджмента и предпринимательства на современном этапе. – Домодедово, 2008. – 105 с.
Автор - составитель:
к.п.н., доц. Белова Н.М., зав. кафедрой иностранных языков Филиала Российского государственного гуманитарного университета (РГГУ) в г. Домодедово
Пояснительная записка Данное пособие по английскому языку предназначено для студентов экономических специальностей, изучающих деловой английский язык. Оно может использоваться руководителями фирм и предприятий для самостоятельного изучения делового английского языка, а также всеми, кто интересуется вопросами экономики, управления, менеджмента, предпринимательства.
Цель его – научить студентов чтению, пониманию оригинальных текстов, взятых из английских, американских книг, журналов, газет, адаптированных к российской действительности, умению извлекать из печатных источников информацию, необходимую для их будущей специальности, помочь всем желающим овладеть лексикой и практически использовать ее в деловых ситуациях, в процессе разговора и делового общения в рамках изучаемой дисциплины.
Учебное пособие состоит из разделов (I-VII UNITS) и построено по тематическому принципу. Собранные в разделах (I-VII UNITS) тексты для чтения охватывают все сферы современной деловой жизни и ведения бизнеса, информативны и обладают достаточной объяснительной способностью. Каждый раздел имеет вокабуляр, систему коммуникативных упражнений к текстам, контролирующие грамматические, лексические и языковые навыки и умения, помогающие развивать речевые навыки профессионального общения.
Приложение содержит тексты для дополнительного чтения, которые носят обучающий и познавательный характер, а также способствуют формированию финансового менталитета обучаемых (Financial Intelligence Quotient), что немаловажно в современных рыночных условиях; содержит бизнес глоссарий (разъяснения), аббревеатуры (сокращения), что может оказаться полезным для понимания тестов и заданий и обеспечит высокую степень усвоения и активизации материала, хороший уровень устных навыков и создаст прочную базу для дальнейшего углубленного изучения английского языка.
UNIT I THE NATURE OF BUSINESS ACTIVITY What is business activity? Human life is an endless succession of "wants". From the day of our ruin to the day of our death we "want" things. The new-born baby wants to be sashed, fed every few hours, kept warm and sheltered, etc. Everyone needs warmth, food, clothing, shelter and medical care. These are just the basic - requirements to keep us alive and well. There are millions more things we all "want" which, while they are not essential, are part of the way of life we have born into.
How do all these things that we want, both goods and services, become available? The answer is - by business activity. It is business that produces the food, clothing, shelter, furniture, etc., that we all need. It supplies us with all our means of transport, from the simple bicycle to the airliner. It provides all our entertainment, from children's comics to the television programmes.
Business activity may be defined as any activity that creates goods or services to satisfy human "wants".
Business activity is sometimes described as "wealth-creating" activity. The "wealth" we are talking about is an abundance of goods and services. When cars led off the production line every thirty seconds, or batches of bread come piping hot and golden brown from the ovens of some huge bakery - that is wealth. All nations have to overcome problems of transport, distribution, warehousing and marketing to bring the goods that have been produced to the consumers who "want" them. When we think of services it is often the other way round. We have to move the people to the services. We need ambulances to take them to hospital, air or road transport to get them to the dentist, or to college or university, etc.
Finally, note that business activity never ceases. We engage in business activity so that we can satisfy human "wants". When we do satisfy these "wants" the very act of satisfaction consumes the useful good or service created and we must start again to supply a further batch.
Economists say that “consumption” destroys production, and we must go back to the beginning again and start another cycle of production. It goes from "wants" through "enterprise", "production", "distribution" and "marketing" to "consumption and satisfaction", and back to "wants" again, as consumption destroys production.
Vocabulary business activity – производственная деятельность
basic requirements – основные требования
essential – основные, основной
to supply with – обеспечивать чем-либо
means of transport – средства передвижения
entertainment – развлечения
goods – товары
services – услуги
to satisfy «wants» - удовлетворять требования
satisfaction – удовлетворение
to create – создавать
wealth – достаток, богатство
abundance – изобилие
production line – конвейер
distribution – распределение
warehouse – хранилище, склад
to consume – потреблять
consumer – потребитель
consumption – потребление
enterprise – предприятие
production – производство
1.1Find Russian translations of the following words and phrases of the text:
I) endless succession;
5) to provide;
6) to define;
7) to roll off;
10) to overcome problems;
11) the other way round.
1.2Find Russian equivalents to the following words and phrases of the text:
1) удовлетворять потребности;
3) основные требования;
7) обеспечивать чем-либо;
8) потребление и удовлетворение.
1.3. True or false statements. After reading the text agree or disagree with the following statements:
1. Warmth, food, clothing and shelter are not the basic requirements to keep us active and well.
2. All the things we want become available by business activity.
3. There are no problems of transport in business activity.
4. We engage in business activity so that we can satisfy human "wants".
5. Consumption destroys and creates production.
1.4. Fill the gaps in the text with the words given below:
Business activity, production, activity, consumption, satisfy "wants", creates,
1. Business is a wealth-creating ....
2. Wealth means an ... of goods and services.
3. Business activity ... goods and services to ...
4. ... is the using and enjoying of goods and services.
5. Consumption destroys ..., and we have to start a new circle of... .
1.5.Translate the sentences from Russian into English using the Vocabulary of the text:
1. Богатство не означает только деньги; оно означает изобилие товаров и услуг.
2. Производство - это деятельность, создающая достаток.
3. Производственная деятельность создает товары и услуги, чтобы удовлетворять человеческие потребности.
4. Мы хотим товары и услуги с момента нашего рождения до дня нашей смерти.
5. Всем нациям приходится преодолевать трудности транспортировки, распределения, хранения и маркетинга, чтобы доставить товары, которые были произведены, потребителям, которые хотят их.
Land is anything that has been provided by nature as an endowment of resources, which is available for use. The most obvious type of "land" is geographical land. We use it for farming, forestry, factories and housing estates. We tunnel into it to extract metallic ores, chemicals of various sorts, oil, coal, water, sulphur, salt and countless other products We domesticate wild plants and set up rubber plantations, sugar plantations, etc.
Another kind of'land' is the waters of the sea fend the fruits of the sea. We no longer go whaling, but we still fish; we collect lobsters, we harvest seaweed for fertilisers; we trap sea water in shallow lagoons to make salt; we are beginning to mine the oceans for metallic ores; we trap tides to generate electricity and we are working to use wave power as an inexhaustible power supply.
Yet other kinds of "land" are the gases of the atmosphere. We can obtain them all by refrigeration processes which separate them off, because they turn to liquids at different temperatures. Oxygen is useful, so are carbon dioxide, nitrogen and the inert gases, helium, neon, argon, etc.
All these resources known by the general term 'land' are gifts of nature. They are called primary products (first products) because they have been here from the very beginning of time. If an entrepreneur is a primary producer it means he/she harvests the bounties of nature. Thus fishing, drilling for oil and natural gas, farming, forestry, dairy farming, poultry keeping, rubber planting and similar activities are all primary production.
Vocabulary entrepreneur – предприниматель
to combine – соединять, совмещать
factors of production – факторы производства
to be available for use – быть пригодным к употреблению
farming – фермерство
forestry – лесное хозяйство
to extract – добывать
metallic ores – железная руда
oil – нефть
coal – уголь
to domesticate – культивировать
to go whaling – охотится на китов
to harvest seaweed – собирать урожай морских растений
fertilisers - удобрения
to generate electricity – вырабатывать электроэнергию
inexhaustible power supply – неистощимый источник энергии
to harvest the bounties of nature – пожинать дары природы
dairy farming – молочное животноводство
primary production – первичное производство
1.6. Find English equivalents to the following words and phrases of the text:
1) лесное хозяйство;
6) факторы производства;
7) вырабатывать электричество;
1.7. Find Russian translations of the following words and phrases of the text:
1) to harvest seaweed;
2) shallow lagoons;
3) to mine the ocean;
5) to obtain;
6) to set up;
8) poultry keeping;
9) dairy fanning;
1.8.True or false statements. After reading the text agree or disagree with the following statements:
1. The factors of production are two things - land and capital.
2. Land is anything that has been provided by nature.
3. The only type of "land" is geographical land.
4. We harvest seaweed to generate electricity.
5. All the resources known as "land" are gifts of nature.
1.9.Rewrite the following sentences in Passive Voice:
1. We call land, labour and capital the factors of production.
2. We use geographical land for farming, forestry, etc.
3. We harvest seaweed for fertilizers.
4. We can obtain the gases of the atmosphere by refrigeration processes.
5. We know all these resources by the general term "land".
1.10.Fill the gaps in the text with the words given below:
Liquids, domesticate, farming, labour, land, capital, gifts of nature.
1. We use land for....
2. We ... wild plants.
3. ... are called the factors of production..
4. All resources known by the general term 'land' are....
5. The gases of the atmosphere turn to ... at different temperature.
Labour and capital
Labour is the human factor of production. It has been said that we need not worry when a new "mouth" is born into the world, for it brings two hands to work for it. There are 5,000 million people in the world, most of them having some degree of skill and many of them so gifted that there is no work they cannot perform. We have bridged the mightiest rivers, made the waves and the air our servants for transport purposes, set satellites m space and sent probes to distant planets. We also make a lot of clothes, grow a lot of food, build a lot of houses, make innumerable furnishings, etc. We are cleaner than our ancestors, richer than our ancestors, healthier than our ancestors - yet even so there is a lot still to do. When the entrepreneur sets out to create goods and services he/she looks for help from other people.
Capital is the third resource. It is a much-misunderstood word. Many people think of capital as money, but it is nothing of the sort Capital is the stock of tools and equipment that one period of production hands on to the next period, to enable production to take place.
In business, money is called liquid capital. It is liquid because it can flow anywhere. We can give it to a bridge-builder to make a bridge, or a cement manufacturer to build a cement works, or to a local authority to set up a school. As they spend the liquid capital it turns into fixed capital, a bridge, a cement works or a school. Once you've fixed it you can't unfix it again for a hundred years or so when the bridge finally collapses, or the cement works is worn out, or the school is too old and inconvenient for further use. human factor to perform work ancestors
Vocabulary human factor – человеческий фактор
to perfom work – исполнять работу
ancestors – предшественники
to look for – искать
nothing of the sort – ничего подобного
a stock of the tools and equipment – запасы/фонд/парк инструментов и оборудования
to hand on – передавать
to enable smb to do smth – дать возможность кому-либо сделать что-либо
to set up – образовать
fixed capital – основной капитал
to collapse – разрушаться
a mine – шахта
1.11. Find Russian translations of the following words and phrases of the text:
1) to misunderstand;
2) to hand on;
3) stock of tools and equipment;
4) fixed capital;
5) to perform work;
6) a cement manufacturer;
7) to blow;
8) a cement works.
1.12.Find English equivalents to the following words and phrases of the text:
1) оборотный капитал;
2) основной капитал;
6) ничего подобного;
7) не правильно понимать;
8) парк инструментов и оборудования;
9) человеческий фактор.
1.13.True or false statements. After reading the text agree or disagree with the following statements:
1) Labour is not included into production.
2) Every new 'mouth' born into the world brings two hands to work for it.
3) There are 4 resources of production.
4) Many people think of capital as money, but it is nothing of the sort.
5) Capital if the stock of tools and equipment.
6) Spent liquid capital is fixed capital.
1.14.Fill the gaps in the text with the words given below: Look for, hand on, ancestors, factors of production, liquid capital.
1) We are cleaner and richer then our.....
2) When an entrepreneur sets out to create goods and services he/she ... help from other people.
3) Capital is the stock of tools and equipment that one period of production ... to the next period.
4) In business money is called....
5) To create wealth entrepreneurs have to combine three....
1.15.Translate the sentences from Russian into English using the Vocabulary of the text:
1) Труд - это человеческий фактор производства.
2) Нет такой работы, которую не могли бы исполнить.
3) Многие люди считают деньги капиталом.
4) В бизнесе деньги называются оборотным капиталом.
5) Предприниматели объединяют три фактора - землю, труд и капитал
Short Revision and Self-Control of the Main Statements of the First Unit. 1.16. Close the right-hand side of the page with a sheet of paper and move it downwards answering the questions and checking yourself:
1 . Why is it necessary to study business?
Because business is the only activity that creates wealth or abundance of goods and services
2. What is the universal condition of every baby born into the world?
It is the state of want. It has no food, clothes of shelter
3 . What are the basic wants of mankind?
Food, water, clothes, shelter, medical care and geographical territory
4. Why is business activity endless?
Because consumption of wealth created destroys production and we must start a new cycle of production
5. What is land?
Any resource made available as a gift of nature
6. What is labour?
The human resource: muscle power, skills and ideas
7. What is capital?
The wealth of assets created in one time period for use in the next time period
UNIT II TYPES OF PRODUCTION We classify production activities into three divisions - primary, secondary and tertiary production.
Primary production is the production of goods made available by nature, either in the distant past as part of the Earth's development or year by year, as the cycles of nature proceed. Thus, iron ore, tin, copper and other elements are natural resources, which we cannot renew - we can discover them and use them, but as we do so we exhaust the supplies. They are non-renewable primary products. By contrast, timber, fish. Wheat and barley are natural products.
Secondary production is the production of goods, which are an improvement upon natural products. Thus, a chair is more convenient to sit on than a tree trunk. By years of scientific and practical study we have found how to change natural products into sophisticated secondary goods. In doing so we add value to the product.
Tertiary production is the production of services, not goods. There are two kinds of services - commercial services and personal services. Commercial services are services connected with the distribution and exchange of goods. They include four branches of trade - wholesale trade, retail trade, import trade and export trade. Personal services are services unconnected with goods. They include medical care, hairdressing, education and similar activities which are provided directly to the individual concerned, and result in an improved standard of living for all those who can benefit by the services rendered.
Vocabulary production activities – производственная деятельность
chief objectives – основные цели
primary – первичный
secondary – вторичный
tertiary – третичный
distant – далёкий
to renew – возобновляться
to discover – открыть, обнаружить
to exaust – истощать
non-renewable – невозобновляемый
scientific and practical study – научное и практическое изучение
sophisticated – утончённый, изысканный
to add – добавлять
value – ценность
exchange – обмен
wholesale trade – оптовая торговля
retail trade – розничная торговля
2.1.Find Russian translations of the following words and phrases of the text:
Non-renewable, to exhaust, wholesale trade, sophisticated, practical study, to renew, chief objectives, value.
2.2.Find English equivalents to the following words and phrases of the text:
2.3.True or false statements. After reading the text agree or disagree with the following statements:
1) There are two divisions of production activities.
2) Natural resources can be renewed.
3) We cannot exhaust the supplies of iron ore, tin, copper and other elements.
4) We can change natural products into sophisticated secondary goods.
5) There are many kinds of services.
6) Services connected with the distribution and a change of goods are commercial services.
2.4.Fill the gaps in the text with the words given below:
Renew, secondary production, commercial services, add, retail, production activities.
1) We usually classify ... into three divisions.
2) We cannot... natural resources.
3) ... is the production of goods which are an improvement upon natural product.
4) ... are services connected with exchange of goods. 5) Changing natural products we ... value to them.
6) ...-trade is one of the four branches of trade.
2.5.Translate the text from Russian into English using the Vocabulary of the text:
Существуют три вида производства - первичное, вторичное и третичное. Природа даёт нам первичный продукт. Это нефть, железная руда, материалы. Мы создаём вторичные продукты, обрабатывая первичные. Таким образом, мы добавляем им ценность. Третичное производство - это услуги, а не товары. Есть два вида услуг - коммерческие и личные.
Public and privite sector of production Private sector activity
Much of the business activity is provided by private firms and companies. They may be tiny businesses run by sole traders, who are in business on their own as bakers, grocers, carpenters, etc. They may be partnerships, with two or three partners co-operating together to run workshops, factories, garages, medical centres, etc. They may be huge companies with hundreds or thousands of employees. The private sector of business activity is sometimes called the enterprise sector. Private enterprise is perhaps the natural way for business activity to start and develop.
It is the combination of land, labour and capital that is the basis of any productive activity and it is the resulting output of goods and services which is the real wealth of the world, which its citizens can enjoy.
Public sector activity
There are certain things, which we cannot leave to private enterprise. Many people believe strongly in nationalization, particularly of industries, which are natural monopolies, like the railways, the electricity industry, gas and water supply. It is true that in recent years some 'privatization' of public enterprises has taken place, but not all public sector activities are suitable for returning to private hands, and we are always likely to have some public sector institutions.
Vocabulary private sector – частный сектор
to be provided by – быть обеспечиваемым
to run a business – заниматься бизнесом
to be on one's own – быть самостоятельным
sole trader – самостоятельный, единоличный торговец
partnership – партнёрство
private enterprise – частное предприятие
enterprise sector – предпринимательский сектор
to start up a business – начать дело
output – продукция, выпуск
public sector – общественный (государственный) сектор
water supply – водоснабжение
to be suitable for – быть пригодным для
2.6. Find Russian translations of the following words and phrases of the text:
To be on one's own, enterprise sector, to run a business, private sector, to be provided by, water supply, partnership, to co-operate together.
2.7.Find English equivalents to the following words and phrases of the text:
Частное предприятие, самостоятельный торговец, быть обеспечиваемым, начать дело, продукция, государственный сектор.
2.8.True or false statements. After reading the text agree or disagree with the following statements:
1. Sole traders usually run huge businesses.
2. Workshops and garages are run by big companies.
3. Private sector of business activity is called the enterprise sector.
4. Armies and police forces must be private.
5. All public sector activities are suitable for returning to private hands.
6. In recent years some "privatization" of public enterprises has taken place.
2.9.Fill the gaps in the text with the words given below:
Private enterprise, started up, are suitable, is provided by, partnerships.
1. Much of the business activity ... private firms and companies.
2. These companies may be ... with two or three partners.
3. ... is the natural way for business activity.
4. A business can be ... on a geographical spot.
5. Not all public enterprises ... for 'privatization1.
2.10.Translate the sentences from Russian into English using the Vocabulary of the text:
1. Частные фирмы и компании обеспечивают производственную деятельность.
2. Они могут состоять из одного торговца, нескольких партнёров или быть огромными компаниями.
4. Основой любой производственной деятельности является комбинация земли, труд и капитала.
5. Есть вещи, которые нельзя оставлять частному Предпринимателю: например, армия или полиция.
Economic Goods and Services People begin to learn about economics when they are still very young. Even before they start school, they make two very important economic discoveries. They find that there are lots of things in the world they want. They also find that they cannot have them all. There is a big gap between what they want and what they can have. Later, young people learn another lesson. When they watch television commercials, they discover that there are thousands of tilings they or their parents could buy. Gradually, they settle into two major economic roles: consumer and producer. In the role of consumer, a person buys goods and services for personal use, not for resale. Consumer goods are products, such as food, clothing, and cars, that satisfy people's economic needs or wants. Some consumer goods, such as food, do not last a long time. Other goods, such as cars or VCRs, last longer. Sooner or later, though, consumer goods are used up. Bananas are a typical example of perishable goods, by "perishable" we mean goods which cannot be stored for any length of time without going bad. Most foodstuffs are in the perishable category. Services are actions, such as haircutting, cleaning or teaching. Services are used up at the time they are provided. A producer makes the goods or provides the services that consumers use. A person who makes lemonade and then sells it is producing goods. A person who shovels snow during the winter or clerks in a store is providing a service. Students working after school or during the summer earn money to buy some of the things they want -records, books, or a car. They are learning about the role of the producer. In order to produce something, however, a person must first have right resources. Resources are the materials from which goods and services are made. There are three kinds of resources: human (people), natural (raw matireals), and capital resources (capital, or the money or property). If either of these resources is missing, production will stop.
The economy as a whole, like an individual, can produce only products for which it has the right kind of resources. No economy can produce the things people want if it doesn't have enough of the right kinds of resources. And no economy has an unlimited supply of resources. In other words, there is a scarcity of resources. Scarcity is the situation that exists when demand for a good, service, or resource is greater than supply. In economics, you will study how people use their resources, to make the goods and to provide the services they want. Economics is also the study of how people decide who will get the goods and the services produced. Human wants tend to be unlimited, but human, natural, and capital resources are, unfortunately, limited. The basic economic questions individuals and nations face are: What goods and services will be produced? How will they be produced? Who will get them? How much will be produced for now and how much for the future? The answers to the questions depend on a country's human, natural, and capital resources, and also on its customs and values. Each country will nswer these questions in a different way.
allowance – денежное пособие, денежная помощь, содержание
chart – схема, таблица, карта, график
consume – потреблять, расходовать
consumer – потребитель, потребительский
demand – спрос, требование, требовать, нуждаться
develop – развивать, разрабатывать, создавать
earn – зарабатывать, получать доход
to earn one's living (by smth) – зарабатывать (чем-либо) себе на жизнь
expense – расход, трата
expenses – расходы, издержки
goods – товар, товары, изделия
consumer goods – потребительские товары, товары широкого потребления
perishable goods – скоропортящиеся товары
capital goods – средства производства, товары производственного назначения,
инвестиционные средства, основные средства
item – товар, изделие, пункт, запись, статья
need – надобность, нужда, нехватка
to meet needs – удовлетворять потребности
produce – продукция, результат
produce – производить, вырабатывать
producer – производитель
provide – снабжать, обеспечивать, предоставлять
reduce – сокращать, уменьшать, снижать
increase – увеличиваться, возрастать
record – запись, регистрация, учет
record – записывать, регистрировать
satisfy – удовлетворять, соответствовать
satisfy wants – удовлетворять потребности
satisfaction – удовлетворение
serve – служить, обслуживать
service – услуга, обслуживание, сфера деятельности
settle – решать, договариваться, устраивать(ся).
settle into smth. – принимать какую-либо форму, приобретать какое-либо
supply – поставка, снабжение, снабжать, предложение (товара)
scarcity – нехватка, дефицит, дороговизна
2.11. Answer the questions:
1. What do young people discover while watching television commercials?
2. What economic roles do they settle into?
3. What can be said to prove that wants and needs are satisfied through the consumption (use) of goods and services?
4. How to distinguish between goods and services?
5. What evidence suggests that human wants and needs ate infinite (unlimited) while our resources are finite (limited)?
6. What is the major difference between the roles of a consumer and a producer?
7. What are the categories in which consumer goods can be divided?
8. In what way is scarcity related to different types of resources?
9. What are the basic economic questions facing both nations and individuals?
10.Is there a difference between how the government and how the customers answer
basic economic questions? 11. What is the basic service your educational institution provides you and your
community with? 12.How does it answer each of the four basic economic questions?
2.12. Say whether these statesments are true or false, and if they are false say why.
1. People get acquainted with economics when they are syill very young.
2. People make important economic discoveries only when they are old.
3. There is no gap between what people want and what they can have.
4. People settle only into one role, the role of a consumer.
5. In the role of a consumer a person makes the goods or provides the services.
6. Consumer goods are products that satisfy people's economic needs or wants.
7. All consumer goods last long.
8. Most foodstuffs are in the perishable category.
9. Students working after school or during the summer to earn money for buying some of the things they want are learning about the role of a producer.
10.Outputs (goods and services) are produced from inputs (resources) sometimes called factors of production. These factors are land, labour and capital.
Short Revision and Self- Control of the Main Statements of the Second Unit
2.13.Close the right-hand side of the page with a sheet of paper and move it downwards answering the questions and checking yourself:
1 . What are the three types of production?
A) primary production;
B) secondary production;
C) tertiary production (services)
2. Explain these
С) tertiary production
A) primary production is the production of goods made
available by nature;
B) secondary production is the
production of improved
C) tertiary production is the production of services - commercial or
3. What are
Activities carried on by sole
traders, partnerships and
4. What are
Activities carried out by nationalised industries
UNIT III WANTS AND ECONOMIES We create the wealth we need (an abundance of goods and services) by some system of production, distribution and exchange, which is called the "economy". There are three chief types of economy: free enterprise (or market) economies, centrally planned economies and mixed economies.
The word "economy" comes from the Greek word "oikonomos" which means a "steward". The two parts of the Greek word are oikos, a house, and nomos, a manager. So when we study economies we are really studying how we manage our house. Since the government is usually viewed as being in charge of the economy we might say it is in charge of the 'household' of the country. Is it behaving like a good steward, and running everything in a proper manner, so that we can all lead comfortable, secure lives? Sometimes we can confidently reply 'Yes - we've never had it so good.' At other times we may not be quite so sure.
to create – создавать
free-enterprise economy – экономика свободного предпринимательства
market economy – рыночная экономика
centrally-planned economy – экономика с центральным планированием
mixed economy – смешанная экономика
steward – управляющий, распорядитель
to manage smth. – управлять чем-либо
to be viewed – рассматриваться
to be in charge – отвечать за
household – хозяйство
to behave – вести себя
secure – надёжный, безопасный
confidently – уверенно
to be sure – быть уверенным
to consider – рассмотреть
3.1. Find Russian translations of the following words and phrases of the text:
Mixed economy, household, steward, market economy, abundance, wealth, to be viewed, to consider.
3.2 Find English equivalents to the following words and phrases of the text:
Надёжный, уверенно, свободное предпринимательство, отвечать за, быть уверенным, управлять чем-либо.
Market, planned and mixed economies Market economies
These are free-enterprise economies, where the large majority of goods are made, and the large majority of services are provided, by the free enterprise of individuals, who step out of the crowd and start to organize production. In market economies people do not wait for the government to do things, they get on and do them themselves. Whatever they make, or grow or cut down (in the forests for example) they bring to market, so that those who want these items can come to the marketplace and buy them. A market is a place where buyers and sellers arc in contact with one another to fix prices.
Planned economies are economies where the means of production, distribution and exchange are socially ovmed, and centrally planned. Free enterprise is severely restricted, and even punished. The essential point about central planning is that it was intended to be a wa? of ensuring that everyone got fair shares of the goods that were produced. The unfortunate effect has been that too few goods have been produced, because planners can rarely get things right
Actually no economy can be completely free without any central authority, and no centralized economy can control every spark of free enterprise. There must be some things, like the armed forces and the forces of law and order which are centrally run. In fact, mixed economies may be regarded as a middle way. They have the vast majority of goods and services being provided by free enterprise, but a wide range of other goods and services are socially provided. Thus defence, law and order, education, health and social security services are provided by the state and a number of major industries, particularly transport, energy production, atomic power, water supply, etc., are aationalized and socially owned.
to step out – выступать из
to be in contact – контактировать
to fix prices – устанавливать цены
means of production – средства производства
to own – владеть
severely – строго
to restrict – ограничивать, запрещать
to punish – наказывать
essential – основной
to intend – намереваться
to ensure – обеспечивать, гарантировать
central authorities – центральная власть
centralized economy – централизованная экономика
vast majority – подавляющее большинство
wide range – широкий круг
defence – оборона
3.3.Find English equivalents to the following words and phrases of the text:
Строго, намереваться, центральная власть, ограничивать, круг, оборона, устанавливать цены, владеть, средства производства.
3.4.Find Russian translations of the following words and phrases of text:
To ensure, to be in contact, to fix prices, to own, essential, severely, rict, means of production, to intend, vast majority, defence.
3.5 True or false statements. After reading the text agree or disagree with the following statements:
1. In market economies goods are services are provided by the state.
2. A market is a place where buyers and sellers fix prices.
3. In planned economies means of production are owned by individuals.
4. Free enterprise is restricted in planned economics.
5. In planned economics all goods and services are provided by irifeviduals.
3.6. Fill the gaps in the text with the words given below:
Fix prices, central authorities, planned economics, step out, means of production, mixed
1. Individuals ... of the crowd and start to organize production.
2. ... are economics where the ... are socially owned.
3. Buyers and sellers ... on the market.
4. No economy can be completely free without any....
5. ... may be regarded as a middle way.
3.7. Translate the text from Russian into English using the Vocabulary of the text:
В рыночной экономике отдельные личности выступают из толпы и начинают организовывать производство. На рынке продавцы и покупатели вступают в контакт, чтобы устанавливать цены. В планируемой экономике свободное предпринимательство строго запрещено. В смешанной экономике подавляющее большинство товаров и услуг осуществляются свободными предпринимателями, но некоторые осуществляются государством.
Money and economies What part does money play in an economy? The answer is an enormous part. Money makes the world go round, particularly the free-enterprise world. Money represents control of goods and services. It is the medium of exchange, by which ownership of goods and the provision of services is obtained. We all need money if we are to buy a basket of goods and services for our daily needs. We must, therefore, continually obtain a supply of money. How do we get it? There are four chief ways. We get it as rent, interest, wages or profits.
Rent is the reward to those who own land. Some people are lucky and own land, which they can rent out to others, or use to grow food.
Interest is the reward paid to those who have capital (money savings) and can lend it out to those who need capital.
Wages and salaries are the rewards to labour. Most of us have no land, and savings to earn enough interest to live on. What we do have is our health and strength and the ability to work. We therefore seek employment of one sort or another and in return are paid wages or salaries.
Profits are the reward to enterprise. Who is it uses the land, the capital and the labour, and can afford to pay out the rent, interest and wages that the rest of us depend upon? It is the entrepreneurs - the enterprising people who set up firms and companies, or organize such official activities as the services provided by local authorities and central governments. They organize the provision of goods and services and if they are successful the profits made become their reward for the enterprise they have shown.
enormous part – огромная часть
to make smb do smth – заставить кого-либо сделать что-либо
to go round – вертеться
to represent – представлять
particularly – особенно
medium of exchange – средство обмена
to obtain – получать
daily needs – повседневные нужды
rent – рента
interest – процент от вкладов
profit – доходы
reward – вознаграждение
to rent out to smb. – сдать в аренду кому-либо
to lend – давать взаймы
wages – зарплата
savings – сбережения
afford – позволить
local authorities – местные власти
3.8 Find Russian translations of the following words and phrases of the text:
To go round, to make smb do smth., rent, medium of exchange, ly, daily needs, wages, salary, to afford, profit.
3.9.Find English equivalents to the following words and phrases of the text:
Сбережения, процент от вкладов, представлять, местные власти, повседневные нужды, сдавать в аренду кому-либо, вознаграждение, получать, давать взаймы.
3.10.True or false statements. After reading the text agree or disagree with the following statements:
1. Money plays a very small part in an economy.
2. Money represents control of goods and services.
3. We get a basket of goods and services for our daily needs as a gift frqp the government.
4. People who own land give it to others people free.
5. We sell our ability to work and get money for it.
3. 11. Fill the gaps in the text with the words given below:
Daily needs, to obtain, wages and salaries, profit, makes, go round, reward.
1. Money ... the world ....
2. We all need money to by goods and services for our. . . .
3. There are four chief ways . . . money.
4. Rent is the ... to those who own land.
5. ... and . . . are the rewards to labour.
6. ... are the rewards to enterprise.
3.12. Translate the text from Russian into English using the Vocabulary of the text:
Деньги заставляют мир вертеться. Они играют огромную роль в экономике. Нам всем нужны деньги, чтобы купить корзину товаров и услуг для наших повседневных нужд. Мы получаем деньги в качестве Ренты, процентов от вкладов, зарплаты и прибыли.
Short Revision and Self-Control of the Main Statements of the Third Unit
3.13. Close the right-hand side of the page with a sheet pfpaper and move it downwards answering the questions and checking yourself?
1 . What are the three types of economies?
Free-enterprise (market) economics, centrally-planned and mixed economics
2. What is money?
Money is a medium exchange
3. What is rent?
Rent is the reward to those who own land
4. What is interest?
Interest is the reward paid to those who have capital (money savings) and can lend it out to those who need capital
5 . What are wages and salaries?
Wages and salaries are the rewards to labour
6. What are profits?
Profits are the reward to enterprise
UNIT IV THE MANAGEMENT OF BUSINESS AND TYPES OF
BUSINESS ORGANIZATION The management of business
Every business has to be managed. There is a lot to worry about even for a sole trader, who has no need to consult anyone, and is free to do whatever he/she likes- There is the product, or the range of products, or the services being offered to worry about. We have to find suppliers for everything we need, not only raw materials and components but all the capital items (premises, machines, motor vehicles, furniture and equipment) and consumable items (stationery, fuel, packing materials, etc.). There is the marketing of the product, advertising, appointing agents to handle various types of good, keeping track of sales and of pay by debtors. There is staffing, transport and distribution, research and development, accounting records, finance, and so on. For the sole trader it is an endless round of work. With a partner there is some help, and some respite because a worry shared is a worry halved, but now there is the need to consult with the partner, and get agreement on many points before the actual solution can be made.
management – управление
to be managed – быть управляемым
to consult – советовать, консультировать
to be free to do smth – иметь свободу действий
supplier – поставщик
raw materials – сырьё
capital items – составные части капитала
premises – помещения
consumable – потребляемые
stationary – канцелярские принадлежности
advertising – реклама
to appoint agents – назначить агентов
to handle – управлять, регулировать
to keep track – отслеживать
sales – продажа
payments – платежи
a debtor – должник
research – исследование
accounting records – бухгалтерские записи
staffing – укомплектованные персоналом
respite – передышка
worry – забота
halved – разделённый пополам
to get argument – получить согласие
to make a solution – принять решение
4.1. Find English equivalents to the following words and phrases of the
Бухгалтерские записи, укомплектование персоналом, передышка, спрос, советоваться, управление, помещение, канцелярские принадлежности, реклама, иметь свободу действий, поставщик.
4.2. Find Russian translations of the following words and phrases of the text:
To be managed, consumable, to appoint, to keep track, halved, to get agreement, to make a solution, research, debtor, payment.
4.3. True or false statements. After reading the text agree or disagree with the following statements:
1. Business doesn't need any management.
2. A sole trader has a lot of partners to consult with.
3. Traders have to find suppliers for everything they need.
4. A trader has to handle a lot of problems - marketing, research, advertising, etc.
5. With a partner a sole trader has even more worries and no help.
4.4. Fill the gaps in the text with the words given below:
To consult, stuffing, consumable, respite, to be managed, halved.
1. Every business has....
2. A sole trader has no need ... anyone.
3. ... items are stationary, fuel, etc.
4. A trader has to handle such problems as..., transport and distribution.
5. With a partner there is some help and some..., because a worry shared is a worry....
4.5. Translate the sentences from Russian into English using the Vocabulary of the text:
1. Любым бизнесом надо управлять.
2. Нужно позаботиться об очень многом – о продукте или услуга, о поставщиках, сырье, обо всех составных частях капитала и т. д.
3. Нам надо заниматься маркетингом, исследованиями и рекламой
4. Для единоличного торговца существует огромный круг работы.
Types of business organization Most businesses begin as small-scale enterprises and increase gradually (or perhaps rapidly) to large-scale organizations employing hundreds or thousands of people.
The smallest type of business organization is the "sole trader" organization, which just has the proprietor in charge, with employees, if any - frequently sole traders find difficulty in offering a full service to customers and therefore many of them take a partner and set up a partnership. The third type of business organization is the limited company.
The word "limited" is short for Limited-liability Company - because the owners of such companies have limited liability. Finally, the largest companies, which need so much capital that they have to ask the general public to buy shares in the company are called public limited companies or PLCs.
small-scale – мелкомасштабный
increase – увеличиваться
gradually – постепенно
rapidly – быстро
large-scale – крупномасштабный
to employ – давать работу, нанимать на работу
employee – рабочий
employer – работодатель
proprietor – владелец, хозяин
in charge – ответственный
to offer – предлагать
partnership – партнёрство, товарищество
limited liability company – компания с ограниченной ответственностью
shares – акции
public limited company – общественная компания с ограниченной
4.6.Find Russian translations of the following words and phrases of the text:
Large-scale, limited liability, proprietor, to employ, employer, shares, frequently, increase.
4.7.Find English equivalents to the following words and phrases of the text:
1. As we can see from the name ... are in business on their own.
2. Sole traders organisation has ... in charge.
3. Sole traders can't... a full service to customers.
4. The word "limited" is short for ... company.
5. Large companies have to ask the general public to buy....
4.10. Translate the text from Russian into English using the Vocabulary of the text:
Большинство бизнесов начинаются как мелкомасштабные предприятия. Они постоянно увеличиваются до крупномасштабных предприятий. Такие предприятия нанимают на работу сотни людей. Самые маленькие предприятия - это единоличные торговцы. Часто они берут партнёров по бизнесу и создают товарищества.
There are three principal forms of business organization:
1. the Sole Proprietorship,
2. the Partnership,
3. the Corporation.
The simplest form of business organization is the sole proprietorship, which is owned by one person. Many small businesses start out as sole proprietorships. The owner has relatively unlimited control over the business and keeps all the profits. These firms are usually owned by one person who has day-to-day responsibility for running the business. Sole proprietors own all the assets of the business and the profits generated by it. They also have complete responsibility for any of its liabilities or debts. In case of breach of contract the business property and personal assets of the owner may be taken to pay judgments for damages awarded by courts.
Sole proprietorships are the most numerous form of business organization. No charter and permit are needed and there are no particular legal requirements for organizing or conducting a sole proprietorship. When started, many sole proprietorships are conducted out of the owner's home, garage, or van and inventory may be limited and may often be purchased on credit.
Advantages of a Sole Proprietorship:
1. Easiest and least expensive form of ownership to organize.
2. Sole proprietors are in complete control of business, and within the law, may make any decisions.
3. Sole proprietors receive all income from the business to keep or reinvest.
4. Profits from the business flow-through directly to the owner's personal tax return.
5. The business is easy to dissolve, if desired.
Disadvantages of a Sole Proprietorship
1. Sole proprietors have unlimited liability and are legally responsible for all debts agamst the business. Their business and personal assets are at risk.
2. Sole proprietors may be at a disadvantage in raising funds and are often limited to using funds from personal savings.
3. Sole proprietors may have a hard time attracting high-caliber employees, or those that are motivated by the opportunity to own a part of the business.
Main Features of a Sole Proprietorship:
(+) Easy to organize
(+) Owner has complete control
(+) Owner receives all income
(-) Owner has unlimited liability
(-) Benefits are not business deductions
feature – особенность
sole proprietorship – единоличное владение бизнесом
owner – владелец, собственник, хозяин
unlimited liability – неограниченная ответственность
income – доход, доходы
benefit – выгода, прибыль
deductions – отчисления
proprietor – хозяин, владелец предприятия
profit – прибыль, доход
advantage – преимущество
disadvantage – неудобство
to run a business – вести дело, управлять предприятием